Imagine walking through a colorful field of flowers, surrounded by a sea of flowers that have grown locally - sustainably, regionally and without the use of pesticides. This vision is at the heart of the Slowflower movement, which originated in the USA and has now spread worldwide. It stands for a mindful approach to nature and the beauty of flowers in their most natural form.
Slowflowers: Sustainability and regionality in focus
In a world dominated by mass production and global trade, the Slowflower movement consciously focuses on regionality and sustainability. This movement stands for flowers that are grown in harmony with natural cycles, without harmful chemicals and under fair conditions. It is not just about the beauty of the flowers, but also about respect for nature and the promotion of local communities.
An outstanding example is the Emilienhof in the Waldviertel, run by Elisabeth and Leopold Reiter. With over 90 different types of flowers thriving on their farm, the two career changers have created a place of peace and closeness to nature. Their philosophy is based on managing the soil sustainably so that it remains fertile for future generations. The flowers on the Emilienhof are not only grown, but also dried, processed and sold directly. Whether at the weekly market or directly on the farm - customers know exactly where their flowers come from and under what conditions they were grown. This transparency and the close connection to the region make the Emilienhof a beacon of the Slowflower movement in Austria.
Another inspiring example is the Vom Hügel flower farm in southern Styria, run by Karin Lach. Lach has fulfilled a lifelong dream with her farm and relies on a comprehensive sustainability concept that goes far beyond the cultivation of flowers. Vom Hügel combines this with sustainable craftsmanship, creative workshops and a deep respect for nature. Not only are flowers grown here, but arrangements are also made that reflect the beauty and uniqueness of nature. Lach's philosophy emphasizes the importance of regionality and the return to old traditions that are becoming more important again today. Visitors to Vom Hügel appreciate not only the quality of the flowers, but also the stories and values behind each individual petal.
Experience the magic of slow flowers
Slowflowers are more than just a trend - they embody a philosophy that invites us to consciously experience nature and its rhythms. The Emilienhof and Vom Hügel movements show how we can preserve the beauty of nature while enriching our lives through small but meaningful decisions.
Discover Slowflowers for yourself
More and more sustainably managed flower fields invite you to cut flowers yourself on site and consciously perceive nature. There are numerous opportunities to try this out in Austria, Germany and Switzerland. At the Emilienhof or at Vom Hügel you can experience the flowers in their natural environment and pick them yourself - a wonderful way to escape everyday life and find a moment of peace.
Why not share your experience with us? Let others know where they can discover similar places near them to experience the joy of Slowflowers too. At Sojourn, we value small, conscious moments like these that gently enrich wellbeing, and Slowflowers fit perfectly.
Organic flower farming | Vom Hügel | Styria (vomhuegel.at)
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